Gift Certificates could be a great revenue producer during the entire year, but your purchases will really increase around Birthdays and Holidays especially just before Christmas. It is a good idea to feature this gift certificate sale following Thanksgiving.
December may be the busiest month of the year in the event that you effectively handle gift certificates. I’d like to inform you of a good promotion.
If you get the very least increment of a $100.00 in gift certificates between Thanksgiving and the very first of the year, you will receive a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a good way to boost your December sales. Some restrictions connect with the Bonus Guest Certificates. The Bonus Guest Certificates are only good from January 1st until March 31st and can not be redeemed for cash. This is made to drive your business on the very first 90 days of the year which are traditionally three slow months. This promotion brings business in in this slow time and it encourages and drives the sales of gift certificates during December and no less than $100.00 escalates the transaction size. Those Customers who used to invest $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 that must certanly be spent after the very first of the year and before March 31st.
You may think that this can be a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you will need to understand that ultimately 50% of the Guest Certificates don’t get redeemed. The 16.66% discount amounts to no more than 8% because not all of these Guest Certificates get used. The sales results is likely to be very impressive.
You can promote the sale of gift certificates throughout your newsletter and through posters tastefully done in the Restaurant and on your own website. When you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this will be $12,000 in purchases. If you can enjoy a 10% return, it will be $120,000.
Putting a passionate table in the entryway of the Restaurant will make it a good way for the Guests to get the gift certificates and take the job far from a currently busy staff 상품권 현금화. The only responsibility of this Employee is always to sell the gift certificates. This will be a great temptation for the Guests to get while they’re visiting your Restaurant. You would put the gift certificates in a good gift envelope for the Customers, in line with the dominations they want (i.e. $20.00).
The key to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a table display sign like the one below, sales of gift certificates will soar during December.
One Restaurant location, after investing in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then an additional 6% the very next year. This is a big boost to gift certificate sales. It’s also dramatically increased the sales for the very first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was just about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates were given in $20.00 amounts this means that you’d generate five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only has a three month life. This is a very simple promotion and it works. By and large, the people who choose the gift certificates are loyal Customers and it provides you with the chance to “reward” their patronage. The “Bonus” Guest Gift Certificate is a different size and color compared to regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a choice, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to really make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they must be redeemed before 31st March the following year.
Gift certificates are the perfect solution for almost any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are always a delight to receive. If you are unsure what to get for an individual but do you know what restaurant they like then Gift Certificates is how you can go.Business