Social Media Marketing Techniques for Small Business

Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners need certainly to understand how these tools strategically serve and support small company first so they really best implement social media marketing strategies to offer products and/or services.

Social Media, simply put, serves users and organizations in marketing in three ways:

1. Communication
Marketing is all about building relationships — relationships begin with communication. New web tools like blogging, micro-blogging (Twitter)¬†followers panel, social networking¬†(Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites ( allow small businesses to communicate, educate and share information directly with their current and prospective customers.

Content in the proper execution of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know, like and trust factors that influence decision making. Content is no further just text. Small businesses may use audio or visual content for a “show me” and “tell me” to make communications a bunch more interactive punch.

Social media’s direct communication distinction serves and supports small company as it brings the folks you intend to attract directly for you and makes direct communication possible. Social Media makes communication a discussion so small company owners can share, receive feedback and connect on equal ground with their target markets.

2. Collaboration
When small businesses empower their target consumers, they think powerful. As soon as your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers “.In an era of social media marketing prosumers, it’s people (not companies) who make, shape, or break purchase patterns.

Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they can listen and connect to their target customers and build a free forum to bring their market together. Collaboration = Marketing Acceleration.

Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social media marketing works as an advertising tool because people are prone to trust peers rather than companies.

The ability of mass collaboration serves and supports small company owners in a definite way. Tapping/creating valuable collaborative options can bring people together to fairly share ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.

3. Entertainment
The main reason that social networking works as an advertising tool is straightforward — because it’s fun. People want to go where they think they belong, have a speech, are listened to, and enjoy themselves. Small company owners must be where their target markets are — and nowadays, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.

Remember the Will It Blend? campaigns by Blendtec? They were a perfect exemplory case of social media marketing marketing in brilliant action. Videos were relevant because they showed the product, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends as a result of simple social media marketing sharing widgets.

You can’t put a buck amount on free promotion. Just how social media marketing stores data being an “Interactive Rolodex” also offers an entertainment factor. Sites like Facebook and LinkedIn are becoming the “new databases” because they’re fast, easy, and fun. People are prone to update their Facebook and LinkedIn information when compared to a sterile address book because it is fun.

Small company owners use social media’s entertainment factor to build their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to make people smile and spread the word.

How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing marketing serves users for communication, collaboration, and entertainment may be the first step to considering how exactly to strategically implement the multitude of social media marketing marketing tools and choose those who work best for your unique organization.

The key thing that small businesses need to remember when using social media marketing to simply help sell is that efforts will need to have value. There has to be value to your content, community, and execution to obtain people to interact with you or your organization. Social media marketing doesn’t sell things — people sell things. Doing social media marketing marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to make it work. Give your small company a geniune voice with social media marketing and commit to providing value and you is likely to be off to a good start.


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