Hervey Bay CBD Lacks Identity.

There has been much talk through the years on how to revitalise the older area of the Pialba business district. I personally believe there’s one fundamental problem that really needs addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It is also hard for businesses to brand themselves on circumstances, intrastate or international level if they write there address down as Pialba, this means nothing away from region. The location has spent countless dollars branding the town as a destination, but there’s no actual area of the city called Hervey Bay, we just officially have the Bay of Hervey Bay.

In the new age of technology it is very important to obtain a clear brand out on the market place, because consumers are now doing most of their research via internet with search engines such as for example Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to find a suburb such as for example Pialba; they recognise the brand of Hervey Bay, just like they’d key in Maryborough or Brisbane.

The issue goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all the different suburbs in around the location, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay in their maps, although many towns with far smaller populations are shown¬†just cbd. A few of the evening news weather maps do the same. Go to numerous search engines for travel, such as for example Google maps, RACQ, and the located area of the city differs and you may not get yourself a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.

As someone who works within the CBD and does lots of commercial business state wide & interstate, it’s a supply of constant confusion and extremely tough to get accurate statistics to reflect CBD sales, populations, values etc. It is also hard to spell out to anyone interstate that there is no CBD suburb and element of Pialba or Uraween covers the CBD.

I think it would have been a fantastic branding exercise for Hervey Bay to have a clear identity for its City Heart. Also with the new Fraser Coast Regional Council it might promote two CBD centres. This might be advantageous to business to any or all come under a steady Brand.


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