There has been much talk through the years on how to revitalise the older the main Pialba business district. I personally believe there is one fundamental problem that requires addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in actuality the CBD is. It can also be hard for businesses to brand themselves on a situation, intrastate or international level when they write there address down as Pialba, meaning nothing outside the region. The area has spent countless dollars branding the town as a destination, but there is no actual the main city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the brand new age of technology it is very important to obtain a clear brand out in the market place, because individuals are now doing most of the research via internet with search engines such as Google. Someone sitting in Sydney looking to do business in Hervey Bay isn’t going to find a suburb such as Pialba; they recognise the manufacturer of Hervey Bay, just like they would type in Maryborough or Brisbane.
The problem goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for the different suburbs in around the area, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay within their maps, although many towns with far smaller populations are shown. Some of the evening news weather maps do the same. Apple Cider Gummies Go to many search engines for travel, such as Google maps, RACQ, and the located area of the city differs and you may not get yourself a clear or consistent location of where in actuality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As somebody who works within the CBD and does a lot of commercial business state wide & interstate, it’s a way to obtain constant confusion and extremely tough to have accurate statistics to reflect CBD sales, populations, values etc. It can also be hard to explain to anyone interstate that there is no CBD suburb and part of Pialba or Uraween covers the CBD.
I believe it will be a fantastic branding exercise for Hervey Bay to really have a clear identity because of its City Heart. Also with the brand new Fraser Coast Regional Council it could promote two CBD centres. This may be best for business to all come under a consistent Brand.Business