Pretty much this past year, a peer of mine discussed how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept has existed for a while now, but had recently began to fade away. A couple of years ago, Canadian cellular companies offered many bells and whistles to attract customers to their side of the pond. This however has started to fade away. From the an occasion when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, along with unlimited incoming calling. Additionally, you could get these features in just about any plan and never having to pay extra. Since those times, Rogers had bought out Fido and a lot of those wonderful gimmicks began to fade away.
Until recently, the cell phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have been setting and matching their prices to take advantage of customers. They’ve even tried to hide the Wireless Number Portability act for probably the most part, an act law which allows cellular customers to take their cell telephone number using them if they choose to proceed to another service. Telus webmail down Moreover, they’ve customers locked in to an agreement – one factor that explains why Canada’s cell phone market is competitively inactive for probably the most part.
Now, you will find new players to improve the game. They will be playing a new game, however – the overall game of unlimited. In December 2006, WIND Mobile, a completely new cellular start up, launched in Toronto. WIND Mobile is really a subsidiary of Globalive Communications. Their aim was to develop plans that have been built around customers’needs. They provide a wide range of plans and don’t charge for extras, unlike other cellular companies. They even provide a few unlimited plans, a concept that’s considered a no-no amongst the big-three. Their ad campaigns feature around the consumer, hence portraying them as a consumer’s advocate. Their website is made more as a conversation piece and less such as a corporate eye-sore. In the four months since their launch, they’ve already attracted over 35,000 subscribers.
Another up-and-coming player to look out for is Public Mobile. Their launch date is set for the month of May, yet they’ve already exposed a complete of 25 stores inside their operating cities, Toronto and Montreal. They intend to launch with only one cell phone plan – one they believe will attract a whole slew of customers. The proposal is easy – unlimited talk and text for the price of $40 a month. Although this will attract many phone yakkers and texters, I still think they’re missing an enormous market. They are passing up on the normalites – the category of men and women who don’t spend most of their waking hours on the phone. These individuals spend only $25 – $35 monthly on a cell phone plan. However, Public Mobile might attract those cell phone users who end up spending over $60 due to overuse.
Both WIND Mobile and Public Mobile will attract a lot of attention over the next few months. WIND Mobile, however, is going to be getting far more fans for their early move into the unlimited market along with their modern selection of mobile devices. As of this moment, I could make the prediction that Rogers, TELUS, and Bell, is going to be reducing their price or offering more gimmicks to retain their existing customers. As for the future, I’m also predicting that both, WIND Mobile and Public Mobile is going to be raising their prices to complement the big-three, but only after they’ve attracted a satisfactory quantity of customers. Yes, this does imply that they may you should be as arrogant as the big-three in the near future. For now however, if you’re paying a lot of for the cell phone bill, try something new for a change. Go with the underdog and show your current cell phone company who wears the pants in your mobile relationshipRead More Internet