The invention of the internet or the World Wide Web is the most innovative and useful tool for almost any business. It provides for easier communication with different individuals from different areas of the globe. In addition, it allows sharing of ideas, concepts or anything you are able to consider with other people much faster and better.
One way to communicate on the internet is through email. You are able to send almost anything through email to a different person. Organizations and establishments utilize this tool a lot to promote their products to the most number of people possible.
That’s how the thought of bulk email marketing emerged. Bulk email marketing may be defined in two ways according to who is being asked. Some individuals reference it as an easy way of marketing – mass marketing, direct marketing, or opt-in list – of a product or service to multiple individual simultaneously through their email addresses. This is the perspective of the senders of the email messages.
However, most people reference this type of marketing technique as SPAM. These people are usually those who receive these marketing and advertising emails. SPAM has become a universal term that refers to any unwanted, unproductive and unethical activity done within the internet. For bulk email marketing, SPAM refers to unsolicited junk email.
Commercial emails have benefits both for the consumers and the business. However, it has been abused by many companies. Nearly all commercial emails now are increasingly being tagged as SPAM even if they contain legitimate information.
That’s why bulk email marketing may be dangerous for your business. Once a single email from your own company is defined as SPAM, it may cause your whole company’s email addresses to be blocked by the e-mail service providers such as AOL, YAHOO and MSN bulk send email gmail. Moreover, your site may be blocked, too, by the search engines, and worst, it could be kicked off your hosting service provider.
Eliminating SPAM emails and sites is what most ISPs, hosts and search engines want. These people that they consider spammers cause annoyance with their customers and a massive waste of the bandwidth. That’s why they do take action if they obtain a sufficient quantity of complaining customers.
Given these information, it is best to think hard before sending email advertisements to several people. Perhaps you are able to buy email addresses from those companies claiming that the individuals opted-in to receive your messages and promise a massive conversion rate. But better think again. These companies may just be fooling you to create money.
Thus, it may be best to think of other ways to send advertisements or promote your products. It can be possible with the thought of bulk email marketing. The sole difference is, rather than sending the e-mail advertisements to unknown people, send it to your existing customer base.
You can make a contact that appears like a follow-up, then you can certainly add your advertisement for your new product that they are often interested in. Then you can even ask for some referrals from their store who are often thinking about your product. Doing this will make your way of advertising more legitimate. In the event that someone will accuse you of sending spam email, you are able to prove to them otherwise by showing evidence of relationship with the customer such as receipt of purchase or a contact from them.
In the event you are just starting your organization and haven’t any existing client base yet, you might want to promote first using other methods than sending bulk email. You may risk losing your organization that has not started yet.
There are several methods to promote a product or service within the internet. You just have to be creative and imaginative. Marketing and advertising are critical factors to your organization’success. Make sure you get it done in a good and professional manner; else, you is likely to be set for some trouble once your commercial email is tagged as spam.Business